Reasons to Invest in a Web Site

A website is an extremely valuable tool that bolsters your existing marketing, sales, recruitment and communications effort. So here are a few compelling reasons to put your business on the Internet.

• The Internet functions 24 hours a day, seven days a week and has the most inexpensive and widespread marketing capabilities.

• The Internet is an excellent way to market your business and sell your products and services as it has a broad audience base.

• More and more customers are logging on, making purchases, buying services and researching choices and information through the Internet.

• A good website will help you reach and retain customers; you can use it to interact with your customers send information to customers, reply to emails day and night.

• You can reply to your customers or potential customers automatically without you having to get involved at all with "autoresponders"

• It can be used simply to let potential customers know you are there instead to just sell, particularly those that rely on a local customer base this can be an invaluable source of additional customer enquiries.

• If your business needs to produce brochures or any kind of sales literature it is cheaper to have the customer download it to his machine and print it then you to produce a brochure which you then send

• You can use it to attract customers from outside you local area, you can take your products to totally new markets.

• Customers expect to see you on the Internet; if you cannot meet this expectation then they will go to someone else

• Many people prefer to search for a company on the Internet rather than search their local Yellow Pages or newspaper.
  
  
• They are an effective and efficient way to communicate with potential customers, employees and suppliers.

• They can be easily updated, keeping your product listings and prices always accurate, everyone can see updated information without having to wait.

• Web sites offer an ideal way of showcasing your previous work and accomplishments to potential customers and you can build reputation, credibility and trust with potential customers.
  
  
• No matter what your size, a website offers your business the same advantage as your biggest competitors so with a well designed website of even a one man operation can have the same presence as a multi-national corporation.

• It gives people the impression that you are savvy and smart enough to take your business to the next level.

• An interactive online catalogue makes your company's products accessible everywhere in the world, 24 hours a day, and 365 days a year.

• Selling online is a cost-effective way to sell as it comes without the customary overhead of a physical store, like building leases, employees
  

• You can put an enormous amount of information onto your web site for only a little money; you can have pages and pages of information about your company, products or services
  
  
• Your web site can help with improved customer service by providing information visitors can access, there can be a list of ‘frequently asked questions' about your service or product.
  

You can test out new services or products instantly and less expensively, simply put up a new web page setting out the relevant information, and sends an e-mail to your database of existing customers, and ask for their views.

You can combine email marketing with your web site and save hundreds on advertisements.

Your business small or big, local or international, if is not online or your existing site is unprofessional or ineffective, then you are losing business opportunities for sure.

Ten Benefits of Having a Web Site

If you have a business small, big or even minuscule it is very important to have a website, so that you can let your customers know that you not only exist but are also savvy about today’s technologies. Here are a few other reasons

Effective method of advertising
A web site is not a substitute for other advertising media but works very successfully alongside with the other advertisement media. You can add your domain name to other printed media - flyers, business cards, signs etc; from these are places many people will go to your web site for further information.

Enhance your credibility
People these days expect you to have a web site, infact the first thing people do after hearing about you is check you on the web. If you do not have a website they may believe you to be less credible and may not believe you are a 'real' business.

Enhance your communication efforts
A website is a great way to communicate with your customers as well as potential customers. A web site can provide all of your contact details, including email addresses. Many people prefer to make contact via email, as it is quick, easy, cheap and convenient. Interactive features, like feedback forms and customer query forms add another communicative dimension to your business. People can also sign up for a mailing list to receive information on your latest products and services.

24 x 7
Your web site works for you day and night 24 x 7 and gives you constant coverage. Users can access your information anytime and anywhere. You can reach current and potential customers 24 hours a day and 7 days a week.

A global audience
By having a website you can reach out to a global audience. Your services will be available for viewing locally, nationally and internationally, creating a much broader awareness to a larger customer base.

Competitive edge
If you do not have a web site people cannot visit it, but if your competitors have web sites people will be visiting them! In short your competition will be getting all the business because he was smart enough to have a website. So remember a web site will give you the competitive edge.

Easily updated
The information on your website can be quickly and easily updated to include changes to your products, services, special offers or contact details.

Online trading
Your web site can act as an online brochure. People can contact you by email to make enquiries, and you can provide online order forms. You can even have an online shopping cart where the customer proceeds to a virtual checkout and pays by credit or debit card.
You don't have to carry lots of stock
You can have pictures and descriptions of your products and services on your web site. When you receive a request for a product you can order it in specifically for the customer. So you don't have to buy lots of stock upfront.

Catch the impulse buyers
People being impatient and impulsive and may not be prepared to wait for your other advertising efforts to reach them. If they have to wait a couple of days for your brochure they can loose interest or get it from somewhere else.
Catch the impulse buyers

Website Maintenance Needs, Web Maintenance: Website Maintenance Services Need

Website Maintenance Needs, Web Maintenance: Website Maintenance Services Need

Web Design India

Web Designing Services in India

India is a culturally diverse nation full of contrasts. One part of India may be ignorant while the other part is creating masterpieces. Article Provided by Web design India company.

Web Services

Web development Services are the most vital technological innovation for this century. Web Services are a totally novel and different way of developing software. Companies and individuals can circulate their services on the web using standard internet protocols.

Web services include

Website/ Webpage Development

Software & Technology Solutions

Database Design & Development

Online Business Development

Search Engine Optimization

E- Commerce Solutions

Payment Gateway Solutions

Domain Name Registrations

The Internet can be used as a catalyst to improve business processes and achieve greater productivity.

Web Services in India

India may have been a late bloomer in the field of internet but once it caught up, it grew at the speed of lighting spreading to all parts of the country. Web development services and software development services became India’s niche. This is maybe because India’s youth are choosing careers in web development, services like designing, integration, web services, content writing, database integration, e-commerce etc.

Content rich solutions, documentation, presentation, security and Interactive User Interfaces are just a part of what is being offered by the Indian Web designers. Flash based tools to initiate dynamic products, XML, SOAP, WSDL Java, J2EE and client-server technologies, and the latest cutting edge technologies are also part of the Indian web development package.

These web development services are designed to offer maximum online presence providing a functional and profitable e-solution.

Globally the Internet has proven to be the most profitable and powerful medium to promote and operate businesses. Marketing and brand promotions, customer acquisition and engagement, new market penetration or simply information dissemination and branding, corporate web sites and Internet platforms have become an absolute imperative.

Marketing with the Internet

Globally the Internet has been accepted as the most profitable and powerful medium to promote and operate businesses. In marketing and brand promotions, customer acquisition and engagement, new market penetration or information dissemination and branding, corporate web sites and Internet has become the most crucial element. Websites attract billions of customers every day searching for dependable and efficient product or service providers.

Although every organization recognizes the importance of being present on the Internet, but very few are actually doing something about it. Not having an Internet presence may be making you loose millions everyday.

A website is an extremely valuable tool that creates global and domestic opportunities for marketing and reinforces your existing marketing, sales, recruitment and communications effort.

The Internet has a strong impact on markets both international and domestic as…

• The Internet functions 24 hours a day, seven days a week and has the most inexpensive and widespread marketing capabilities.
  

• The Internet is an excellent way to market your business and sell your products and services as it has a broad audience base.
  

• More and more customers are logging on, making purchases, buying services and researching choices and information through the Internet.
  

• A well designed website will help you reach and retain customers; you can use it to interact with your customers send information to customers, reply to emails day and night.
  

• You can reply to your customers or potential customers automatically without you having to get involved at all with "autoresponders"
  

• Websites can be used simply to let potential customers know you are there instead to just sell, particularly those that rely on a local customer base this can be an invaluable source of additional customer enquiries.
  

• If your business needs to produce brochures or any kind of sales literature it is cheaper to have the customer download it to his machine and print it
  

• Many people prefer to search for a company on the Internet rather than search their local Yellow Pages or newspaper.
  

• Websites are an effective and efficient way to communicate with potential customers, employees and suppliers.
  

• Websites can be easily updated, keeping your product listings and prices always accurate, everyone can see updated information without having to wait.
  

• Web sites offer an ideal way of showcasing your previous work and accomplishments to potential customers and you can build reputation, credibility and trust with potential customers.

• No matter what your size, a website offers your business the same advantage as your biggest competitors so with a well designed website even a one man operation can have the same presence as a multi-national corporation.

Offshore - Outsourcing To India

Offshore - Outsourcing To India

Outsourcing is the process of handing over some of the secondary work to any third party so that companies can focus on the core functional area; these third parties are usually in different countries-- offshore

The current economic recession has forced markets of USA and Europe to reduce their costs IT and otherwise. There answer to this was to outsource a majority of their work especially web development services to countries like India where there is both skill and technology.

Why Outsource to India

There are many other countries that have interests in getting outsourced work, but India seems to be the first choice. India currently controls 90% of the market; the reasons for this are numerous…

· Indian outsourcing agencies offer services in the areas of training and deployment solutions, complete information architecture, application integration, design, e-strategies and overall web development.

· Indian Web Design Outsourcing agencies provide technologically advanced internet solutions to clients internationally. The outsourcing agencies provide quality services at minimum cost and optimal timeframe.

· There are many such agencies that provide best quality, and adequate staff to fulfill the web development needs. This project implementation method works towards delivering near perfect web solutions.

· Looking after back-end support requirements of the customers through outsourcing methodology is the main strength of web solution outsourcing. These outsourcing units provide maintenance and ongoing support to upgrade the needs of the businesses universally.

· Most Offshore Development Companies have formed subsidiaries, these Offshore Centers provide clients with highly technical IT and BPO resources globally. They help companies cut down on costs and improve return on investment (ROI).

· These web outsourcing agencies also provide offshore Business Process Outsourcing (BPO). Offshore staffing, offshore project management and establishment of offshore offices.

The reasons for India’s popularity are ground on a solid base as India provides the best service in terms of quality and cost….

· Inexpensive IT Instruction-- IT education is relatively inexpensive in India than anywhere in the world, ensuring a large numbers of workers.

· Skilled Workforce--The vast resources of skilled web development workers in India is tremendous.

· Fluency in English-- Most Indians are fluent in the English language, this has led to a choice of careers in web development, software and other English understanding work activities and an easy client understanding.

· Government motivation-- The Indian Government appreciating the potential of IT in improving the economy has started several programs to encourage and improve the industry. The Ministry of Information and Communication Technology is developing an infrastructure that supports information technology. The IT Bill passed in 2000 provides a legal framework for the recognition of electronic contracts, electronic filing of documents, etc.

Basics of Web Designing

Web Designing

Web designing should be the ultimate combination of Art and literature or in other words graphics and content.

The web designing is divided into two parts- The front end and the back end. The back-end compromises of the organization of the source code, invisible scripted functions, and the server-side components. The front end deals with the page layout, user interface, graphics, text, audio.

Designing Essentials

Appearance –Is a very important aspect of a web site designing, but it is not the most important one. Not that looks are not important, Infact ignoring your sites appearance can prove to be disastrous. Balance is essential when designing the site. The best approach can be simplicity, for example, Goggle---simple and effective, there are millions of users who are fans of Goggles simple style.

Usability - The usability of your site is important to help you achieve the ultimate goal, which is to sell your product or services. To do this your users should be able to easily access the information they need. It is also important that the information be relevant and up-to-date.

Navigation- A good navigational system is crucial for your web site. A navigational system should be one, in which visitors can move from one page to another easily.

Designing Elements

There are some crucial design elements which determine the success of your web site

Text- It is very important that the correct font size, style and color be used in a web page. Large amounts of text presented in red, or bold letters can be harsh on the viewer.

Content- Relevant content in accordance to the users need is an important step in web site planning.

Visual Effects -Novices are often very impressed with animation (JAVA "Applets"), but they can quickly become very tiring. Loading full pages with complex graphics and animations can take considerable time and wear on the reader's patience. And bright, blinking or flashing displays are off-putting to most पीपुल.

Graphic Images- graphic displays should be kept small. GIF or JPG images that are under 640x480 pixels can be seen in on all computer screens with ease.

Tables-Tables can provide an efficient means of organizing and displaying complex information.

A successful web page should have the following elements to ensure its success.

Attractive design fast loading

Easy navigation user friendly

Resolution friendly Search engine optimized

Back office support Browser compatible

Relevant content Defined protocols for each webpage


Designing Disasters

Just as some designing elements spell success, certain designing errors prove disastrous.

Huge font size – Unless it’s a site for the disabled, please refrain from using huge fonts, really most people see quite well.

Small font size – No one has 20-20 vision either, so small font sizes are equally, bad.

Overlapping layers – Layers can be very useful up to the point. But when used for throwing irritating message they can drive traffic away. Don’t try to force your user to read your messages. More flies are caught with honey than vinegar.

Popup windows – this is the ultimate annoyance for visitors. So again try using honey.

Jumping images or text- On or two on a site are a good idea, but more than that can be nauseating for users.

Broken links- this is the fastest way to drive visitors away. Keep checking links on your site.

Importance of Web Maintenance and up gradation

Imagine your self going to an important meeting in a tattered suit, messed out hair and incorrect information, what sort of image would you have. Do you think you would be successful? To answer the question------------ absolutely no way, you would not even be considered.

Your website is your representative on the Internet; it is the reflection of your image. A tattered, messy website with broken links, incorrect content, missing metadata is also not worth considering.

The sole reason for a web site is to advertise to the world in large about yourself or your company. Imagine what sort of advertisement such a messy and un-maintained site would do. Even the best developed website needs constant maintenance and up gradation to remain at the top of the search engines and keep users coming back.

Website Maintenance is composed of six areas.

• Publishing- to keep content up-to-date.
  

• Quality Assurance-to spot errors on a site.
  

• Feedback Monitoring- communication with website visitors.
  

• Performance Monitoring-to measure activity on a site.
  

• Infrastructure Monitoring- to ensure a sound technical footing for a site.
  

• Change Control- to manage ongoing technical or other changes in co-ordination।
  
  

Maintenance & Up gradation

Website Maintenance encompasses various actions needed to guarantee the operational integrity of a site.

This means regularly checking off

• Broken links.
  

• Missing content, e.g. images.
  

• Missing page titles.
  

• Spelling and grammar of content.
  

• Missing metadata.
  

• File sizes of pages to ensure they are not too large.
  

• Browser compatibility.
  

• Applications are functioning correctly, e.g. online forms.
  

• Server Side Scripting or other languages function correctly.
  

• legal and regulatory guidelines are being अधेरेड.
  

• Pages conform to your organization’s Web-Accessibility standard.

You should also update your site when

• When your company has a value addition- like gotten a new accreditation, licensing or some sort of recognition.


• New products or services-launch of a new product or a new service should be included at once for sales generations.


• Completed a successful project. If you've just finished a project, include it on your website. Create an online portfolio, add a case study advertise it.


• Added to your client list- get a testimonial from each of your successful client projects. Updating your testimonials regularly will also show clients who have visited your site your strengths.


• Add an article-Writing article is a great way to keep your website Information current and to put more content on your site. Search engines choose content-rich sites, and visitors will keep coming back for new information.


• Press releases- post all press releases and other information you publish about your company to your website. Changes in your business- Any change in the company status quo should be added to you website.
  

In conclusion

Just as you do not compromise with you’re the maintenance of your business, you should not compromise with your web sites maintenance. A well maintained site brings in the ultimate big bucks.