Ten Benefits of Having a Web Site

If you have a business small, big or even minuscule it is very important to have a website, so that you can let your customers know that you not only exist but are also savvy about today’s technologies. Here are a few other reasons

Effective method of advertising
A web site is not a substitute for other advertising media but works very successfully alongside with the other advertisement media. You can add your domain name to other printed media - flyers, business cards, signs etc; from these are places many people will go to your web site for further information.

Enhance your credibility
People these days expect you to have a web site, infact the first thing people do after hearing about you is check you on the web. If you do not have a website they may believe you to be less credible and may not believe you are a 'real' business.

Enhance your communication efforts
A website is a great way to communicate with your customers as well as potential customers. A web site can provide all of your contact details, including email addresses. Many people prefer to make contact via email, as it is quick, easy, cheap and convenient. Interactive features, like feedback forms and customer query forms add another communicative dimension to your business. People can also sign up for a mailing list to receive information on your latest products and services.

24 x 7
Your web site works for you day and night 24 x 7 and gives you constant coverage. Users can access your information anytime and anywhere. You can reach current and potential customers 24 hours a day and 7 days a week.

A global audience
By having a website you can reach out to a global audience. Your services will be available for viewing locally, nationally and internationally, creating a much broader awareness to a larger customer base.

Competitive edge
If you do not have a web site people cannot visit it, but if your competitors have web sites people will be visiting them! In short your competition will be getting all the business because he was smart enough to have a website. So remember a web site will give you the competitive edge.

Easily updated
The information on your website can be quickly and easily updated to include changes to your products, services, special offers or contact details.

Online trading
Your web site can act as an online brochure. People can contact you by email to make enquiries, and you can provide online order forms. You can even have an online shopping cart where the customer proceeds to a virtual checkout and pays by credit or debit card.
You don't have to carry lots of stock
You can have pictures and descriptions of your products and services on your web site. When you receive a request for a product you can order it in specifically for the customer. So you don't have to buy lots of stock upfront.

Catch the impulse buyers
People being impatient and impulsive and may not be prepared to wait for your other advertising efforts to reach them. If they have to wait a couple of days for your brochure they can loose interest or get it from somewhere else.
Catch the impulse buyers